Wendell August Forges Business Alchemy by Transforming Devastation into Success

Will Knecht speaks about the power of silver linings hidden in the ashes of adversity.

As Will watched his 150-year-old family owned business’s flagship store and factory burn to the ground, destroying millions of dollars in equipment and materials, a sense of peace enveloped him. “It’s hard to explain because everything we had from a physical standpoint was now rubble but I knew the Lord would provide and I had a great confidence that we would be okay. In fact, I had a sense that we’d be stronger than ever as a team and as a company. That has come to pass.”

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