Editing

Words speak to me.

I encounter them in their wild, unruly draft form and they plead, “Put us in our place, every last one of us!” I have no choice but to oblige.

Some words beg to be flung out like light. “Shine on, you crazy diamonds,” I encourage, giving them a spotlight and microphone. Others wish to be stripped down bare. “Cut the schmaltz and write us simple,” they implore. So I do.

Such is the wordplay of an editor enamored with language. To me, EDIT is not a four-letter word; it’s an opportunity to luxuriate in the satisfaction of writing done well … and to create an expression that you can feel dang proud of for years to come. If you’re having anything less than loads of fun with your writing project, let’s talk.

WELCOME TO THE WORD ALCHEMIST’S BENCH

To Write is Human | To Edit is Divine

Any piece of writing that you’ve already pulled together is where my editing process begins. Contingent upon what you send to me to read, I step in and assess what is needed. Once I review your pages, I will recommend either a comprehensive critique/assessment, a deep-dive developmental edit to shape structure and flow, a meticulous line-by-line refinement, and/or a final-stage proofreading.

While most clients have me oversee the entire scope of their editorial needs, I’m happy to piecemeal what is needed, and sashay in-and-out of the process, as asked.

I also, on occasion, partner with select distinguished authors in a co-authorship or ghostwriting arrangement to help sculpt and publish powerful books that deserve to be in the world.

Need help crafting marketing or other original content? Scroll down to read about the branding and high-level content writing that I do for not just my authors, but for visionary creatives, leading-edge organizations and mission-driven entrepreneurs who are at the top of their game and committed to making a positive impact in the world.

Manuscript Evaluation & Critique

An evaluation of your work is the first step. If you have a partial or finished manuscript or other piece of writing, perhaps now is the time to have a set of professional eyes review your work and give you a solid critique.

Developmental Editing

This form of high editing could be the most valuable investment you’ll make in your book because it strengthens the work’s foundation before polishing begins. Unlike copyediting or proofreading, which focus on surface-level mechanics, developmental editing dives deep into the heart of your manuscript—its structure, flow, clarity, and emotional resonance.

Copyediting & Proofreading

This form of meticulous line editing transforms your manuscript from good to great. It strengthens the work by applying the rules of good composition and efficient writing. It is generally performed as a final pass to hone a manuscript for submission or publication. When doing this type of editing, I gleefully slip into my OCD persona and focus on the twee minutia.

The Words of Gina's Clients

I have spent lots of time and money working with people to help me articulate my message. In one brief session, Gina not only gave me the words, but the path to authentically express my business to the world. She did for me what I and others could not do. I owe a great deal to her. Gina has been a true blessing in my life and business.

Gina is an excellent editor and I can't imagine working with anyone else. She is thorough, professional, attentive and adds her keen intuition to the mix to help writers work out then produce exactly what they envision. Her support and knowledge moves my writing process forward beautifully. I feel extremely fortunate to have had Gina produce my last book. She truly did a perfect job.

Gina's insightful gifts transform written words into impactful narratives. I love her thoughtful nature and enthusiasm to act as cheerleader and partner on projects. It's truly enjoyable working with this creative leader and I look forward to more adventures in the future.

Gina’s perspective on what my story was missing, what I was afraid to say and why I needed to say it was invaluable. My entire first chapter would not exist without her wisdom, and her wordsmithing made my words better.

High-Level Content Writing

If it’s true that content is king, then I’m the queen of locution. Are you in need of clear, concise, radical and dazzling messaging with honesty and conscience? Then just say the word—that is, have me say it for you.

My business-as-usual is authentic, inventive content that informs, entertains and, ultimately, sells.

View Samples of my Content Writing below.

Ghostwriting & Co-Authorships

Do you believe in ghostwriters? You may not see them but they’re real. This apparition is a writer who pens a project under someone else’s name with their consent. They can create whole books out of vapor or, through some mysterious voodoo, transform a pile of gobbledygook into a polished manuscript.

Gina seems to have a patent on some special magic dust that she sprinkles on everyone’s writing.

Gina was fun to work with, a great support and understood what I was trying to communicate in my writing even if I didn’t. I highly recommend her.

Gina’s ability to read a story and help the author connect with readers is second to none. Her actionable advice improved every aspect of my writing.

Gina's advice and encouragement propelled my entire writing career. I am forever grateful.

Thank you for adding your magic to my TEDx. I hope my delivery can do justice to your writing!

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Editing

Words speak to me.

WELCOME TO THE WORD ALCHEMIST’S BENCH